Cognitive Load

Minimized cognitive load by avoiding visual clutter, offloading tasks and building on existing mental models regarding app functions.

User Flow

Optimized user flow by understanding the user's accomplishment needs, finding out what is important, what information is needed and any hesitations or barriers that may exist.

Target Audience

Approached the design process by understanding the current market and consumer base, analyzing the competition and applying best practice measures of providing service by means of app utility.


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