Concept
Users can track food trucks in real time, view truck details, and place orders for pick up to avoid long wait times.
Audience
Users looking for convenience and to maximize their time and budget while enjoying mobile gourmet food on-the-go in proximate locations.
Problem
Many users are uncertain of food truck location and hours of operations. Also due to popularity, many food trucks can have longer than usual wait times during rush hour and tourism peaks.
ITERATIVE PROCESS
COMPETITIVE ANALYSIS
USER QUESTIONS
AFFINITY MAPPING
BEHAVIORS
- Tend to live on a routine during work days
- Dependant on a smartphone for daily tasks
- Plan ahead to save time
- Utilize pickup/delivery options
- Inclination towards tracking favorite food trucks
- Rely on referencing reviews of food
PROBLEM
- Unable to track hours of business for food trucks
- Unable to discover new food trucks
- Uncertain what payments are excepted
- Missing out on deals/features
- Limited on time – at times long lineups
- Unable to preview menu
- Unable to track favorite food trucks
NEED
- Ability to track food truck in real time
- Notifications of daily deals
- Ability to save favorite food trucks
- Payment options
- Preview menu details
- Order food for pick up
- Search for food, areas, food truck
USER PERSONAS
FEATURE PRIORITIZATION
Business Goal
Revenue-Focused/Financial KPIs centralized around key factors including usage, lifetime value, retention rate, active users, session length, average revenue per user, app launch/load time, user acquisition and user experience.
User Goal
A rich experience that provides utility and value in tracking food trucks in real time, viewing truck details, and placing orders for pick up. In addition, intuitive and easy navigation, seamless checkout, personalized experiences, and simplicity.
PROPOSED FEATURES
Numerical map markers displaying the number of trucks at a shared location.
Truck profiles that include menu, location, hours and payment options.
Search functionality with predictive text for truck names, locations, and food types.
Food search functionality.
Geolocation for optimal user experience in truck location proximity.
Read and leave ratings and reviews.
Quick error reporting feature for truck time and location discrepancy.
Save trucks as favorite.
Create a user profile (login not mandatory).
Placement of food order for pick up.
TAXONOMY
USER FLOW
SKETCHES
The mappings to 4 key pages integral to the user’s journey serving as paper prototypes.
MID FIDELITY WIREFRAMES
HI-FIDELITY PROTOTYPE
