Layout

Important fundamentals of balance, proportion, sequence, emphasis, and unity were placed on user-friendliness and engagement to optimize sessions.

Copywriting & Tone

Defined communication to be a purposeful and consistent expression that engages and motivates.

High Impact Images

Applied minimalistic design principals with prominent images that invoke an emotional connection and set an atmosphere, to help focus and simplify user tasks.

ORIGINAL

REDESIGN

PORCELANOSA

Porcelanosa Group is a high-end Spanish manufacturer, distributor, and retailer of ceramic tiles. Products include luxury ceramic, porcelain fittings, wall tiles, floor tiles, wood parquet, hardwood, natural stone, mosaics, kitchens, sanitary ware, brassware, bathtubs, shower trays, hydromassage cabins and columns, bathrooms, accessories, and bedroom furniture.

Their current website is antiquated and does not emulate the sophisticated and beautiful production Porcelanosa is globally known for. The redesign looks at updating the branding message to better reflect the Porcelanosa foundation alongside keeping with industry web design trends.

ServicesArt Direction, UI Design, CopyRoleIndependent DevelopmentMethodsUser/Task Analysis, Prototyping, Usability Inspection, Usability Testing, GUI Design.ToolsPen, Paper, Sketch 3, Photoshop CC